热比亚·吐尔逊,巴文浩,王岚

• 1:新疆财经大学工商管理学院
• 2:华东理工大学商学院
• 3:北京语言大学商学院

摘要(Abstract)：

在绿色低碳发展的国家战略背景下，企业面临着环境绩效和经济绩效的双重挑战，如何建立可持续发展机制来提升环境绩效尤为重要。基于整合控制论和制度理论，以能力—行为—绩效的逻辑构建理论模型，探索数字化转型、绿色供应链和企业环境绩效的关系；引入媒体关注作为调节变量，分析媒体关注在其中的影响。以2014—2021年我国沪深A股上市企业为研究样本，通过配对和剔除数据缺失企业，最终获得136家样本企业的733组非平衡面板数据。研究表明，数字化转型对企业环境绩效有正向影响，媒体关注在数字化转型与环境绩效之间起到了正向调节作用，且此调节作用通过绿色供应链的中介作用来实现。此外，通过双重差分、变量分解以及内生性检验后结论依然成立。异质性分析显示，数字化转型会因产权性质、企业规模和企业所承担社会责任高低而产生非对称效果。企业应加速数字化转型，构建企业绿色供应链，提升环境绩效；正视媒体关注带来的压力，主动提高自身环境治理能力和诚信水平，提升媒体关注的正面效应，激发数字化转型对企业环境绩效的促进作用。

关键词(KeyWords)： 数字化转型;绿色供应链;媒体关注;环境绩效

Abstract:

Keywords:

基金项目(Foundation): 国家社会科学基金重大项目“数字经济推动产业链供应链现代化水平提升的机制与对策研究”（22&ZD096）;国家社会科学基金重点项目“中国产业供应链现代化发展模式与政策研究”（21AZD015）

作者(Author): 热比亚·吐尔逊,巴文浩,王岚

DOI: 10.14089/j.cnki.cn11-3664/f.2023.10.002

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